The Big Themes of 2024
Financial Express Kolkata|December 30, 2024
Three trends stood out in the year passing us by: Social media influencers became mainstream brand ambassadors, agency consolidation picked up pace and the audio medium seemed to find its place in the sun
OINDRILA ROY and KRISHNA IYER

The advertising landscape underscores a strategic shift: consolidation and collaboration are no longer optional—they are central to thriving in an evolving marketplace. This movement reflects the intersection of client demands, technological advancements, and the need for streamlined operational efficiency.

Clients are steering the consolidation trend, prioritizing end-to-end solutions that reduce the complexity of managing multiple agencies. They demand cohesive, integrated campaigns that cut through the clutter.

この記事は Financial Express Kolkata の December 30, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Financial Express Kolkata の December 30, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

FINANCIAL EXPRESS KOLKATAのその他の記事すべて表示
Financial Express Kolkata

Microsoft to spend $80 billion on AI data centers this year

MICROSOFT CORP PLANS to spend $80 billion this fiscal year building out data centers, underscoring the intense capital requirements of artificial intelligence.

time-read
1 min  |
January 05, 2025
Financial Express Kolkata

Chinese Dam on Table for Sullivan's India Visit

AI, civilian nuclear cooperation, space may also be taken up

time-read
1 min  |
January 05, 2025
Financial Express Kolkata

Mike Johnson Re-elected US House Speaker

Republican Congressman Mike Johnson on Friday was re-elected as Speaker of the US House of Representatives with a narrow victory margin of three votes.

time-read
1 min  |
January 05, 2025
Financial Express Kolkata

S Korea investigators ask acting prez to clear way for Yoon's arrest

SOUTH KOREAN INVESTIGATORS again asked the country's acting president on Saturday to order the presidential security service to comply with an arrest warrant for impeached President Yoon Suk Yeol.

time-read
1 min  |
January 05, 2025
Financial Express Kolkata

No jail time for Trump, suggests judge in US hush money case

Will keep fighting, says communications director Cheung

time-read
1 min  |
January 05, 2025
Financial Express Kolkata

Rohit clears the air: Not going anywhere

Says those on outside can't influence when he stops playing

time-read
2 分  |
January 05, 2025
Financial Express Kolkata

Border-Gavaskar Trophy: As Bumrah leaves, 'captain' Kohli calls the shots

Kohli took charge after Bumrah left bowling due to spasm

time-read
3 分  |
January 05, 2025
Financial Express Kolkata

Big rockets, a telescope & big changes in space await in 2025

Some key events to look forward to in space & astronomy

time-read
4 分  |
January 05, 2025
Financial Express Kolkata

Worrying signs from the Arctic

Scientists say fires in the region could have major consequences

time-read
2 分  |
January 05, 2025
Financial Express Kolkata

The Fall season

Fun and games for the elite players, the Fall Series gave the fans plenty to watch

time-read
3 分  |
January 05, 2025