Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India, speaks with Pallabi Dey Purkayastha about the capabilities the agency is honing to keep up with the evolving technology landscape.
Edited excerpts:
Large advertising holding companies have been acquiring, investing in, or launching data outfits to meet the needs of their clients. So what do today's clients really want?
Clients are evolving and their expectations have grown significantly in terms of integration and immediacy.
Today, they seek a one-stop shop that offers creative solutions while executing campaigns across multiple mediums—be it digital, TV, influencer marketing, or activations.
Data-driven creativity is increasingly at the forefront, allowing us to craft real-time insights that inform our campaigns.
Unlike traditional focus groups, we're leveraging live audience data to understand what resonates.
While technology provides the foundation for precision, our solutions are powered by human intuition, ensuring creativity remains at the heart of everything we do.
What capabilities does an agency require today to amplify campaigns across channels?
この記事は Financial Express Lucknow の December 11, 2024 版に掲載されています。
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この記事は Financial Express Lucknow の December 11, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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