AT A TIME when Reliance Jio is going aggressive to capture market share, Bharti Airtel has also stepped up to take on the competition with lucrative offerings. The telecom operator on Monday lowered the entry-level tariffs for its postpaid family plans.
It launched a â¹599 postpaid family plan and two other plans - â¹799 and â¹998 - as part of its all-in-one Airtel Black offering.
While all the newly-launched postpaid offers support one add-on connection with OTT plans of Amazon Prime, Disney+Hotstar, and Airtel Xstream, the â¹799 and â¹998 plans come with direct-to-home (DTH) and broadband plans, respectively.
Besides the competition, the reason for Airtel to introduce the entry-level tariff of 599 can be attributed to the fact that for a family of two, it is not cost effective to choose the current â¹999 postpaid plan, which supports four SIM cards. With the new plan, each connection will cost â¹300 with 105 GB total data.
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