Apart from doubling its network over the next few years targeting the non-metros with 'new-age' cafe concepts and company-owned stores, it is to revamp its menu this year, add more categories to its FMCG business, and expand its online operations, Rajat Agarwal, CEO, Barista, told FE. The company is on track to close FY24 at around ₹240 crore in revenue and reportedly is eyeing 25% growth in the next fiscal.
The second-largest branded coffee chain behind Café Coffee Day with over 469 outlets and in pace with Tata Starbucks with 400 stores, Barista is set to open around 60-70 new outlets this year. At present, it has 400 outlets across 100 cities, which it plans to take to 800 outlets in four to five years. Over 35% of its present network is company-owned and the balance is franchisee-owned.
The focus in the next set of growth is to open more company-owned stores in cities where there is a large appetite for its business and balance this equation to 50:50.
この記事は Financial Express Mumbai の March 26, 2024 版に掲載されています。
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この記事は Financial Express Mumbai の March 26, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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