GERMAN LUXURY CAR brand BMW is struggling to meet demand due to supply constraints resulting in the fall of its retail volumes for the March quarter thereby, further widening the gap it has with the market leader Mercedes-Benz. The fall in volumes goes against BMW's vision of making 2023 the best-ever year in India in terms of sales volume.
BMW India dealers said that the retail order book remains robust but they were unable to deliver enough cars to customers. "There is no issue with demand, we have a very healthy orderbook. The issue lies with the availability of cars," said a BMW dealer. The brand clocked retail sales of 2,218 units during Q4FY23, the lowest in five quarters and also a drop of 17% year-on-year (y-o-y), according to new car registration data sourced from the government-controlled Vahan portal.
この記事は Financial Express Mumbai の April 24, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Financial Express Mumbai の April 24, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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