'Great after-sales a key pillar of our strategy'

With three new models on the road and six more lined up for launch this year, luxury motorbike company Ducatiis looking to rapidly scale up its presence in India. Bipul Chandra, MD, Ducati India, tells Akanksha Nagar why luxury two-wheelers remain a niche segment in India and how the Bologna, Italy-based manufacturer is working to make the consumer’s purchase journey seamless. Edited excerpts:

- Akanksha Nagar

INTERVIEW: BIPUL CHANDRA, MD, Ducati India

With three new models on the road and six more lined up for launch this year, luxury motorbike company Ducati is looking to rapidly scale up its presence in India. Bipul Chandra, MD, Ducati India, tells Akanksha Nagar why luxury two-wheelers remain a niche segment in India and how the Bologna, Italy-based manufacturer is working to make the consumer's purchase journey seamless.

Edited excerpts:

In 2022, Ducati delivered a record 61,562 motorcycles around the world, making it the best-ever year for the brand. How would you rate your performance in India?

The volumes in India are in line with expectations. We are expecting about 10%-15% growth this year over last year. Our CAS (commercial after sales) is also showing growth year over year and contributes approximately 15% to the business revenue.

We are working to strengthen the dealership network while also focusing on after-sales support, rider engagement programmes, and personalised experiences. We keep Indian customers on par with global customers and bring the latest products to the country.