What's interesting to note is that in both the categories, there's a strong spike in the sale of premium products, reflecting the taste of high life that Indian shoppers have acquired in recent times.
In the ongoing Amazon Great Indian Festival 2023, for instance, the e-commerce platform's 'Prime' members purchased more than 75 smartphones per second in platform's 'Prime' members purchased more than 75 smartphones per second in the first hour of sale during the Prime Early Access phase.
"Four out of every five smart-phones sold in the first 48 hours were 5G-ready. Premium smartphones (priced over 30,000), witnessed 3x growth compared to last year, driven by easy affordability options such as no-cost EMI and attractive exchange offers," said Ranjit Babu, director, smartphones and televisions, Amazon India.
The festival, which started on October 8, is offering a wide selection of 5G smartphones, right from entry-level to value-enhanced models. Premium smartphones are being preferred for their advanced features such as high-end processors, fast-charging batteries, AMOLED displays, etc.
While tablets are seeing a 2x spike in demand, laptops are also witnessing more than 40% increase as compared to last year.
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