DAYS BEFORE THE Indian Premier League (IPL) is scheduled to begin, the cable TV industry could witness another setback owing to Reliance Jio's new bundled offering of fixed broadband, OTT and live TV channels at reduced rates.
The pay-TV industry, which is already witnessing 'cord cutting' with subscribers disconnecting cable connections and moving to OTT platforms, could see the trend accelerating with the latest disruptive tariff packages by Jio, which aim at convergence between wireless telecom services, fixed broadband and broadcasting services.
Till now, the fear among cable TV and DTH operators was largely related to the free streaming of IPL on JioCinema. However, the only thing they were positive about was the higher cost of data which the users will have to factor in before shifting to JioCinema for watching IPL free on a 4K resolution. Now, Jio's entry-level broadband plan, at a price as low as ₹198 per month with top internet speed of 10 Mbps, could cause some serious multitrouble for the operators as well as IPL broadcaster Disney Star, industry analysts said.
この記事は Financial Express Mumbai の March 29, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Financial Express Mumbai の March 29, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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