DAYS BEFORE THE Indian Premier League (IPL) is scheduled to begin, the cable TV industry could witness another setback owing to Reliance Jio's new bundled offering of fixed broadband, OTT and live TV channels at reduced rates.
The pay-TV industry, which is already witnessing 'cord cutting' with subscribers disconnecting cable connections and moving to OTT platforms, could see the trend accelerating with the latest disruptive tariff packages by Jio, which aim at convergence between wireless telecom services, fixed broadband and broadcasting services.
Till now, the fear among cable TV and DTH operators was largely related to the free streaming of IPL on JioCinema. However, the only thing they were positive about was the higher cost of data which the users will have to factor in before shifting to JioCinema for watching IPL free on a 4K resolution. Now, Jio's entry-level broadband plan, at a price as low as â¹198 per month with top internet speed of 10 Mbps, could cause some serious multitrouble for the operators as well as IPL broadcaster Disney Star, industry analysts said.
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