Stefan Pierer, CEO, Pierer Mobility, said, "Our strong alliance with Bajaj has lasted for 17 years. For the upcoming year, we have agreed to separate the distribution part of the organisation for KTM in India." Pierer, who was speaking in a post earnings call, added that the new set-up will push new kinds of products into the country, including off-road bikes (for example, dirt bikes), which are currently not sold in India.
"We are going to appoint an MD (managing director) with experience (and) with knowledge of the off-road segment because the Indian market is the fastest growing in the premium segment," Pierer added.
India is the third-biggest market for KTM in the world after Europe and North America.
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Murdoch ally helps Ambani build media empire in India
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