WHILE ELECTRONICS REMAIN perennial hotseller-and this year is no exception-lifestyle products such as beauty and personal care, fashion, home, and general merchandise are fast catching up on e-commerce platforms during the festive sale season.
Flipkart-owned fashion ecommerce firm Myntra expects 8 million customers to shop during its 'Big Fashion Festival', which started on October 7 and will go on till October 14. Tata CLiQ Palette, the Tata Group's new beauty vertical, too, expects 'a tripledigit growth' during this festive season compared to the last big sale event that took place in May. Tata CLiQ's '10/10'sale went live on Friday.
"Categories like fashion apparel and footwear will continue to be in high demand. We also expect ethnic wear, accessories and jewellery to do well.
The home decor section on the platform has a wide assortment of products from various premium brands, and we aim to capture the high demand cycle during the festive season to grow this category further," said Tata CLiQ CEO Gopal Asthana.
Saurabh Srivastava, vice president of Amazon Fashion India, agreed."While the electronics category sees a lot of spike during this period, so does fashion and beauty, as people buy new clothes, jewellery, and such items," he said.
The trend has also been validated by consulting firm Redseer, which said in a recent report that this year's festive season sales will see increasing contributions from higher margin categories, such as beauty and personal care, fashion, home, and general merchandise, among others.
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