SaaS startups shift focus to tier 2, 3 cities
Financial Express Mumbai|December 14, 2024
SAAS (SOFTWARE AS a Service) startups, once primarily targeting global markets, are increasingly turning their attention to India's tier 2 and 3 cities to fuel growth.
S SHANTHI
SaaS startups shift focus to tier 2, 3 cities

These regions are emerging as hotspots for enterprise technology adoption, driven by a surge in local entrepreneurship and a growing migration of talent away from metropolitan hubs.

"Investors are now showing greater confidence in India-centric SaaS models as they see strong growth in tier II and III cities," said Brijesh Damodaran Nair, founding partner at Auxano Capital.

The pandemic accelerated the shift towards distributed work setups, with employees relocating to smaller cities. Lower operational costs in these regions make SaaS solutions particularly attractive for businesses seeking efficiency at scale.

この記事は Financial Express Mumbai の December 14, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Financial Express Mumbai の December 14, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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