SELLING THE RURAL dream
Financial Express Mumbai|December 10, 2023
Meet entrepreneurs who offer lassi and charpoy as a welcome to vacationers as agritourism takes off
SHUBHANGI SHAH
SELLING THE RURAL dream

ROLLING OPEN SPACES, blue skies, clean air, organic food, a slow and simple life, but without Wi-Fi or the complexities of an urban jungle-is that your idea of an idyllic escape from the hustle and bustle of city life? Then farm stays could be the right mode of vacation for you. A concept that became significantly popular during the Covid-19 pandemic, farm stays are much in demand now, as they not only help you to relax and rejuvenate but also to reconnect with rural heritage and the origin of your food supply."There has been a surge of customer interest in farm stays as a unique holiday experience," says Daniel D'Souza, president and country head-holidays, SOTC Travel."In fact, we are witnessing an approximately 20% rise in demand versus last year across our customer segments, especially multigenerational families," he adds.

Not only farm stays in particular, but the agricultural tourism or agritourism is concept of s"gaining significant popularity", and will gain gain traction in the future too."The AGR from 2023 market is e arket Galda is expected to grow at a 19.9% CAGR from to 2028," says Rikant Pittie, co-founder of EaseMyTrip reasons behind are Among the prominent reasons behind the traction are a fast-paced urban life and pollution that are pushing city dwellers to escape their mundane routine a dane routine and undertake farmercation What the cand farm vacations. What they get include organic produce, clean air, scenic beauty, serenity and recreational activities like village tours, harvest festivals, a day in the fields, des shopping for local produce and handicrafts and experiencing authentic rural life closely, but at economical rates, which are major attractions for travellers to plan farm vacations, as per Pittie. There is much on offer here, spanning ning from stud and dairy farms to bees and large-scale agricultural farms. The most popular destinations for such a stay are Kerala, Punjab, Nagaland and Maharashtra.

この記事は Financial Express Mumbai の December 10, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Financial Express Mumbai の December 10, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

FINANCIAL EXPRESS MUMBAIのその他の記事すべて表示
Financial Express Mumbai

Murdoch ally helps Ambani build media empire in India

SOHEE KIM PR SANJAI

time-read
3 分  |
April 18, 2024
Financial Express Mumbai

Pandya, Dube & Rinku: Can they finish for India at T20 World Cup?

GOING INTO THE 2022 T20 World Cup in Australia Dinesh Karthik was assigned the finisher role and the batting lineup was built accordingly.

time-read
2 分  |
April 18, 2024
Financial Express Mumbai

Nestle adds sugar to infant milk and cereal, finds report

A NEW REPORT has revealed that Nestle, the world's largest consumer goods and manufacturer of baby formula, is adding sugar to infant milk and cereal products sold in India, and other Asian, and African countries.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

India-made Daimler's electric mini truck to hit the road soon

INDIA WILL BE host to German trucking giant Daimler's only electric vehicle plant outside of Europe and Japan when it launches a locally-made electric light cargo truck in FY25.

time-read
2 分  |
April 18, 2024
Samsung eyes ₹10,000 cr from India TV biz this year
Financial Express Mumbai

Samsung eyes ₹10,000 cr from India TV biz this year

SOUTH KOREAN GIANT Samsung is targeting a turnover of ₹10,000 crores for its television business in India this year, driven by growth in sales of its mid to-premium segment models, said Mohandeep Singh, senior VP, consumer electronics business in India.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Microsoft AI Copilot speed boost for coding

WHEN SOFTWARE DEVELOPER Nikolai Avteniev got his hands on a preview version of Microsoft's Copilot coding assistant in 2021, he quickly saw the potential.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

US, China debt pose risks for global public finances: IMF

THE WORLD's TWO great economic rivals, China and the US, will drive much of the increase in global public debt over the next five years, with US spending creating trouble for many other countries by keeping interest rates high, officials at the International Monetary Fund said in a report.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Language models in consumer tech

This move is designed to ensure better user experience & privacy

time-read
2 分  |
April 18, 2024
Financial Express Mumbai

'Data centres' energy use doubles every four years'

Data centres are significant energy consumers, using about 2% of the world's power and emitting carbon dioxide equivalent to the airline industry.

time-read
2 分  |
April 18, 2024
Financial Express Mumbai

Vi FPO: Foreign players invest big; about ₹5,400 crore raised

GQG, Fidelity buy almost 40% of the anchor investor portion

time-read
1 min  |
April 18, 2024