RELIANCE JIO'S FREE telecast of Indian Premier League (IPL) matches on JioCinema prompted Bharti Airtel to approach Telecom Regulatory Authority of India (Trai) for a one-service-one rate system. Airtel has sought a regulatory mechanism prohibiting differential pricing by telecom operators for content on their apps if it is also available on DTH and Cable TV channels.
JioCinema has the digital rights for IPL matches, while the broadcasting rights are with Disney-Star. While the matches can be viewed on JioCinema for free, Disney-Star cannot offer the same as Trai's tariff order has fixed channel price at ₹19. For an entry-level cable TV bouquet, a consumer needs to pay around ₹325 per month and if the bouquet does not have Disney-Star, an additional ₹19 needs to be paid for it to be added.
Airtel basically wants differential tariff regulation, which currently applies to telecom service providers for their apps, to be made applicable if they choose to broadcast content available on DTH and cable TV. For instance, the telecast of IPL matches should be at the same price by cable/DTH and a telecom operator.
この記事は Financial Express Mumbai の April 11, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Financial Express Mumbai の April 11, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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