Vi unlikely to have aggressive 5G pricing strategy

Vodafone Idea's 5G Pricing Strategy

- URVI MALVANIA

WITH VODAFONE IDEA (Vi) getting ready to launch its commercial 5G services in March, almost two-and-a-half years after Reliance Jio and Bharti Airtel, all eyes will be on its pricing strategy. CEO Akshaya Moondra had said recently that the telco will have to look at 5G pricing differently than peers Jio and Airtel since it is a late entrant. "This is a decision we will have to take closer to the launch. But definitely, if you are just starting with our network, which is not yet mature as in the case of peers, one will have to look at pricing in that fashion," he said during the telco's earnings call.