Wearables market on the brink: Startups seek revival strategies
Financial Express Mumbai|December 09, 2024
THE ONCE-THRIVING domestic wearable market is experiencing a significant slump, with a 20.7% year-on-year decline in Q3 2024, according to IDC.
- S SHANTHI
Wearables market on the brink: Startups seek revival strategies

This marks the second consecutive quarter of contraction, leaving startups searching for ways to reignite growth. However, analysts do not see a quick turnaround.

The market, now saturated, has shifted from tech-savvy early adopters to more price-sensitive consumers, who remain unconvinced by incremental upgrades.

"The value proposition for many wearable devices has plateaued," says Navin Honagudi of Elev8 Venture Partners. "Meaningful innovation is needed to reset the demand cycle," he added.

この蚘事は Financial Express Mumbai の December 09, 2024 版に掲茉されおいたす。

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この蚘事は Financial Express Mumbai の December 09, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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