Perhaps Rahul Gandhi and the Congress party could borrow a critical lesson from the world of news media. The Congress party faced with a slew of defeats and embarrassments in the recent assembly elections after what seemed to be a moment of repair in the Lok Sabha elections is increasingly trapped in esoteric battles. These may do well in the party's social media echo chambers, but don't pull in any new voters.
This is a mistake many of us in the media have made, too. In journalism, we have had to learn the hard way that not all issues that obsess the navel-gazing circle of politicians and the reporters who cover them matter to the larger audience.
This does not mean that we should not report from conviction on things we still consider to be of public importance. But it is a warning to us to either make our storytelling more effective so that more people care or reflect on our editorial choices. Either way, we should be mindful of the impact (or lack thereof) of our content.
And sometimes, what powers our communication is the nuts and bolts of production camera, lighting, and graphics, alongside how we structure and lead our teams.
この記事は Hindustan Times Bengaluru の December 21, 2024 版に掲載されています。
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この記事は Hindustan Times Bengaluru の December 21, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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