As the year wraps up, it is time to take stock of the broad trends that marked the media and entertainment (M&E) industry in 2024 and what to expect in the future. The mega merger of The Walt Disney Co.'s India operations with Reliance Industries' media assets, now called JioStar, was the biggest event in the sector which created an entertainment behemoth commanding 40% viewership share in the Hindi speaking and regional markets (except Tamil Nadu at 26%) and 34% share in digital streaming under Disney+Hotstar and JioCinema. The synergies between TV and digital platforms under the merged entity can create seamless cross-platform experiences for advertisers and audiences alike, said Lalatendu Das, CEO, Publicis Media, South Asia, last week.
LV Krishnan, CEO of TAM Media Research expects further consolidation or possible collaborations among companies in the M&E sector as the unprecedented proliferation of content, platforms and devices has made it tough for a single organization to manage and monetize all the screens. When broadcast TV was the only source of video, it was easy to reach audiences. "As the number of platforms and screens multiply, finding an audience that meets your content, budget and revenue needs gets hard," Krishnan said. A complex media landscape may encourage collaborations, he added.
この記事は Hindustan Times Navi Mumbai の December 27, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Hindustan Times Navi Mumbai の December 27, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Ex-Min Ravindra Chavan Likely To Be The Next State BJP Chief
Former minister and Dombivli legislator Ravindra Chavan is likely to be the next Maharashtra BJP chief.
CM orders cops to crack down on gun licences
With the state government under intense pressure over the Santosh Deshmukh murder, chief minister Devendra Fadnavis on Saturday directed the police to attach the properties of the absconding accused in the case.
Massive protest march in Beed demanding arrest of Munde aide
Protestors also demand sacking of NCP minister Munde for protecting alleged mastermind Karad
Russian handled OctaFX ops: ED
The Enforcement Directorate (ED) has launched an investigation into a money laundering scheme involving OctaFX, a global foreign exchange trading platform owned and directed by Russian national Pavel Prozorov.
A statement with straight bat and clear mind
The 21-year-old's first triple figure knock and stand with Washington rallies team vs Australia
Marathi actor dragged into Beed murder controversy
Marathi actress Prajakta Mali on Saturday strongly objected to her name being dragged into the Santosh Deshmukh murder case in Beed and demanded that BJP legislator Suresh Dhas, who made the remarks against her, tender a public apology.
Nitish's biggest strengths are maturity and mindset: Coach
I remember an instance when his dad told me he can't afford a bat for Nitish, so I gave him mine. He went on to score 441 runs in an innings with that HEMAL WATEKAR, Nitish's childhood coach
Onkar Hits Ton For Bombay Gym
Onkar Jadhav's century put Bombay Gymkhana in a good position on the opening day of their Police Shield match against Mumbai Police Gymkhana.
World Rapid & Blitz chess: India's Arjun joins leaders
India's 21-year-old, who is aiming to top the Fide circuit and qualify for Candidates was in joint lead on Day 2 in New York
German Paper Editor Resigns After Musk Piece Backs AfD
US billionaire Elon Musk backed Germany's Alternative for Germany (AfD) in a guest opinion piece for Germany's Welt am Sonntag newspaper published online on Saturday that prompted the commentary editor to resign in protest.
