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Inside the growing market for children's products
Hindustan Times Rajasthan|January 14, 2025
From educational toys to healthy snacks, consumer brands are tapping into a fast-growing opportunity in children's products, driven by modern parents' willingness to invest in high-quality, safe, and innovative offerings.
- Sowmya Ramasubramanian & Sneha Shah

BENGALURU/MUMBAI:

Brands such as Peak XV-backed toymaker Skillmatics, kids apparel-focused Includ, and entertainment firm Green Gold have seen their businesses grow due to interest in a fairly underserved category, founders and senior industry executives told Mint.

Skillmatics' global revenue touched nearly ₹500 crore in 2024 while its India business doubled in the same period compared to the previous year, its founder and chief executive Dhvanil Sheth said. India is the firm's second-largest market after the US.

"I've been in the space since 2017 and I haven't seen this kind of demand from India. With e-commerce and quick commerce becoming a way of life, the demand for kids' products has just exploded," Sheth told Mint.

この蚘事は Hindustan Times Rajasthan の January 14, 2025 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

Inside the growing market for children's products
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この蚘事は Hindustan Times Rajasthan の January 14, 2025 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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