In a slew of recent interviews to business dailies, Uday Shankar, vice chairperson of the newly formed media joint venture JioStar, said television in India isn't dead and expressed confidence in its enduring relevance. His statement comes at a time when the traditional television industry has seen declining viewership, fall in pay TV homes and muted advertising spends on the medium.
In its latest report, TAM Media's AdEx India noted a 2% decline in TV advertising volumes between January 2024 and September 2024 compared to the same period in 2023.
Lalatendu Das, CEO, Publicis Media, South Asia, said ad volumes across top 50 advertisers on general entertainment channels (GECs) have dropped 6% in 2024 compared to 2023. "There's an increase in TV households but some drop in TV viewership. Except for Maharashtra, we observe decline in GEC viewership in all other major markets," he said.
Though Uday Shankar is a staunch advocate of digital platforms, his comment on TV emanates from the fact that JioStar operates more than 100 TV channels and produces 30,000 hours of TV programming. Also, the majority of the Rs 26,000 crore combined revenue of the new entity comes from broadcast TV.
この記事は Hindustan Times Thane の December 20, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Hindustan Times Thane の December 20, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Tiger and Charlie hit five straight birdies, share lead
Tiger Woods and 15-year-old son Charlie ran off five straight birdies on the back nine for a 13-under 59 in the scramble format, giving them a share of the lead in the PNC Championship in Woods' first competition since back surgery in September.
Smriti, Renuka sparkle as India crush WI by 211 runs
The opener's 91 helps pile on the runs in 1st ODI before Renuka's fifer bundles out WI
Big win for Liverpool, Everton hold Chelsea
Liverpool extended their lead at the top of the Premier League with a dominant but chaotic 6-3 win at Tottenham Hotspur on Sunday thanks to doubles from Luis Diaz and Mohamed Salah.
Atletico seal late win at Barca, top La Liga
Atletico Madrid came from behind to snatch a last-gasp 2-1 victory over Barcelona and claim leadership of La Liga on Saturday.
Lenders auction more gold as Reserve Bank steps up scrutiny
Companies lending against gold are auctioning the collateral in higher quantities to recover stressed loans, at a time of rising regulatory scrutiny over the sector.
DAMANI NIXES BAT PICK FOR CHAIR OF VST INDUSTRIES
Top billionaire investor and D-Mart promoter Radhakishan Damani opposed the candidate for chairmanship proposed by British American Tobacco (BAT) for its Indian unit VST Industries Ltd, leading to his rejection at a shareholder vote, according to voting disclosures and an executive privy to the development.
Dozen auto firms set to be excluded from PLI scheme
These automobile companies have not been able to start investing as planned
Apex auto tester looks to accelerate to green lane
India's primary vehicle research and testing body plans to expand facilities that are focused on so-called new energy vehicles, seeking to keep pace with the government's rapidly accelerating green mobility drive.
Pakistan govt forms panel for talks with ex-PM Khan's party
The Shehbaz Sharif-led Pakistan government, on Sunday, formed a negotiation committee to start formal talks with jailed former prime minister Imran Khan's Pakistan Tehreek-e-Insaf (PTI) party after it threatened to give a call for civil disobedience.
Trudeau under fire; liberals eye Freeland
Pressure continues to mount on Canadian Prime Minister Justin Trudeau to quit, even as a movement is afoot within the ruling Liberal Party caucus for him to be replaced by Chrystia Freeland, who was Deputy PM and Finance Minister till her bombshell resignation, on Monday.
