Direct and indirect advertisements on Meta platforms in favour of the BJP by the party itself, its state units, and those advertising on its behalf accounted for 43.2%, or ₹2.58 cr of this pie while Congress contributed ₹2.24 crore for 37.48% of the pie.
On Google Ads, on the other hand, ₹14.3 crore was spent by Congress, ₹12.1 crore was spent by Bharat Rashtra Samithi while ₹4.16 crore was spent by BJP.
Most of the online ad money on Meta — which includes Facebook and Instagram — was spent in Telangana, Rajasthan, Madhya Pradesh and Chhattisgarh for the month of November. Spends for Mizoram, the other state that went to elections in November, however ranked 17th on the list.
Almost 80% of the ad spend on Google, that is, ₹28.9 cr was spent on video ads while 20.4% was spent on image ads. Maximum amount, ₹2.27 cr was spent on November 27, three days before the poll in Telangana. The eves of the four polling days --- November 6, November 16, November 22 and November 29 did not see any spikes in ad spends on Google.
The ministry of information and broadcasting’s Central Bureau of Communication also ran ads worth ₹1.15 crore on Google Ads in the month on November.
Google’s Ad Library has data since February 20, 2019. Since then, 73,246 ads worth ₹206.2 crore have been placed. The BJP accounts for almost 24% of this ad spend at ₹49.4 crore while the Dravida Munnetra Kazhagam (DMK) accounts for ₹21.3 crore, or 10.38%. Congress has spent ₹14.6 crore on Google ads since 2019.
この記事は Hindustan Times の December 11, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Hindustan Times の December 11, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Palestinian PM Resigns Citing 'New Reality' Of War In Gaza
The United States and other powers have called for a reformed Palestinian Authority to take charge of all Palestinian territories after the end of war
Future Perfect: The Kids Are All Right
Gill and Jurel hold out promise by simplifying a challenging chase to help India seal series
Akshay feels 'blessed' to have worked with OG Ramayan cast
Director Akshay K Agarwal shot a music video, Humare Ram Aaye Hai, with the cast of the 1987 TV show, Ramayanactors Arun Govil, Dipika Chikhlia and Sunil Lahri - in Ayodhya recently.
Musk's firm gets nod for Sat Net; joins Jio, Bharti
Starlink, owned by billionaire Elon Musk, has been allowed to offer satellite broadband services in India, two officials aware of the development said.
A temple, 169 years in the making
Through decades of design and reworks, hurdles in engineering and construction, HT pieces together how the grandeur of the Ram Temple was reclaimed
'Political interference' forces Vihari to quit Andhra cricket
After Andhra bowed out of the Ranji Trophy at the quarter-final stage with a four-run defeat to Madhya Pradesh in Indore on Monday, senior batter Hanuma Vihari launched a scathing attack on the Andhra Cricket Association (ACA), saying he will never turn up for the state again.
Shafali, Kapp lead Capitals to a 9-wicket win over Warriorz
A blazing fifty by Shafali Verma (64₹, 43 balls) helped Delhi Capitals make a mockery of a target of 120 and open their account in the second edition of the Women's Premier League (WPL).
Making 'unbelievable things believable', the Ayhika way
The India No. 7 was an inspired pick for the world team event and she repaid the faith, beating the Chinese world No.1
'Connected TVs to reach 45 mn by 2024-end in India'
With improvement in broadband penetration, Indian households are increasingly opting for connected or addressable TVs.
India chip strategy makes progress as $21 billion in proposals received
The Indian government, after years of watching from the sidelines of the chips race, now has to evaluate $21 billion of semiconductor proposals and divvy up taxpayer support between foreign chipmakers, local champions or some combination of the two.