GLASS HALF FULL?
No one wanted to break the bank for bilateral cricket. It is worth noting that the current value falls well short of the ₹78.9 crore Disney Star paid for bilateral cricket in 2023 (the final of the year of the deal) – it was a back-heavy five-year deal – reiterating, that the space isn’t growing.
While the escalation in value may be modest – BCCI received a premium of 40 % in the last cycle – Indian board officials would want to look at the developments with a glass half-full perspective.
The IPL, packaged in a dedicated two-month window featuring world’s best cricketers in the popular T20 format, has well and truly established itself as the premier revenue-generating competition for the game’s richest board. The market response to Indian bilateral cricket, in fact suggests they remain relevant.
この記事は Hindustan Times の September 01, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Hindustan Times の September 01, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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