Earlier, the All-India Consumer Products Distributors Federation (AICPDF) had approached the department for promotion of industry and internal trade (DPIIT) raising concerns about quick commerce firms, which was referred to CCI. The trade body also separately approached the CCI, expressing concerns and alleging preferential treatment and listing of certain sellers on these platforms and alleged deep discounting practices, Mint had reported on 25 October.
To order an investigation by its director general, CCI needed to make a first impression view about the existence of anti-competitive practices that warrants a closer look.
India is projected to reach $6 billion in annual sales by 2024, up from just $100 million in 2020, as per Datum Intelligence, a research firm.
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