The Aditya Birla Group has engaged a team of senior executives to spearhead its digital platform venture for building material. The business-to business (B2B) venture will be overseen by the conglomerate’s flagship company, Grasim Industries.
The firm aims to launch the B2B e-commerce platform in Maharashtra and Madhya Pradesh in the second quarter of 2024. People in the know revealed that the team was meticulously recruited over the past few quarters, with a significant number of high-level appointments consisting of experienced individuals from e-commerce startups.
Sandeep Komaravelly will assume the position of chief executive officer to spearhead the B2B platform, while Abhilash Pillai has been appointed as the chief operating officer of the industrial products and service marketplace.
Beyond these pivotal roles, the Aditya Birla Group secured the services of many other professionals. Vivek Gupta, formerly with instant delivery startup Blinkit, joined as the chief technology officer. Shathanand Rao, a former PharmEasy executive, assumed the role of chief product officer. Shatrughan Singh, previously from Tata Realty and Infrastructure, will be the new chief commercial officer.
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