Allied Blenders launches Zoya gin
Mint Mumbai|January 08, 2024
Allied Blenders and Distillers Ltd (ABDL), the maker of Officer's Choice whisky, has entered the gin segment with with a premium brand called Zoya, which will be priced at around ₹2,000 in markets such as Haryana.
Allied Blenders launches Zoya gin

Nearly all of the company's sales come from brown spirits, at present. It has been looking to expand its presence in the premium spirits market and has created a vertical called PremBrands for this. Apart from Zoya, PremBrands includes spirits such as Sterling Reserve B10, X&O, Srishti whiskies, and Kyron Brandy.

The company, meanwhile, plans to file its draft red herring prospectus (DRHP) this month and wait for Sebi's approval of its initial public offering (IPO). The offering, originally planned for March 2024, is likely to be delayed by a few months, Alok Gupta, managing director and chief executive of the company, told Mint.

この記事は Mint Mumbai の January 08, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Mint Mumbai の January 08, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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