Disney Star, which holds television rights for the Indian Premier League (IPL), is gearing up to sign arecord number of advertisers for the marquee T20 cricket event that will likely start in the latter half of March.
Buoyed by improved business sentiment, and cricket viewership reaching unprecedented levels, the broadcaster expects a surge in advertising dollars.
"The market is turning around. We had a few down cycles, businesses were cautious, there was a funding winter, Russia started a war, and overall, business models were being relooked at," Ajit Varghese, head of network advertising sales at Disney Star, said, about IPL's potential to draw in more advertisers this season.
Varghese said categories such as crypto, edtech, and a few startups might not return as advertisers this season, but there is growing interest from companies in sectors such as automobile, FMCG, and fintech.
この記事は Mint Mumbai の February 15, 2024 版に掲載されています。
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この記事は Mint Mumbai の February 15, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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