Yangdup Lama, co-founder of Sidecar Bar in Delhi, knows a thing or two about alcoholhis bar has made it to the list of Asia's 50 Best Bars and the World's 50 Best Bars. A keen observer of trends in the business, Lama says vodka's time in the limelight has passed. "Five years ago when we opened Sidecar, we always assumed vodka would be more popular than gin, but it has become the other way around. Gin consumption has been consistent, unlike vodka," he said.
A decade ago, for every 10 bottles of whisky Lama ordered, he would order an equal number of vodkas and just two or three bottles of gin. Today, while the whisky count remains the same, gin stands at about eight bottles and vodka is down to just four.
Vir Kapoor, 37, who regularly hosts parties at his west Delhi home, has also observed this shift. "A lot of my friends have become gin drinkers," he said. Vodka, long the go-to white spirit for those who weren't into brown drinks such as whisky and brandy, has fallen out of favour in his circle. "Gin never existed for a lot of us a decade ago. It was primarily whisky, vodka, and a little bit of dark rum in the winter, and a lot of beer in the summer," recalled Kapoor. It would be the norm to have at least two bottles of Absolut (Pernod Ricard's premium vodka), or Belvedere (a Polish vodka distributed by LVMH) in his bar. Later, Grey Goose (Bacardi's) made an appearance. "But today, a lot of my friends are becoming gin drinkers. These are people who don't have brown spirits. They have almost exclusively switched over to gin from vodka and something like a Bacardi white rum," he said. And so, Kapoor's bar today features four-five bottles of gin such as Bombay Sapphire, Greater Than, or Stranger and Sons during parties. Oflate, his friends have also begun to ask for high-end sipping tequila. Greater Than and Stranger and Sons are craft gins made in India.
This change at Lama's bar and Kapoor's parties is playing out across the country.
この記事は Mint Mumbai の February 09, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Mint Mumbai の February 09, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
7 myths about ADHD and how to handle it
Some adults with ADHD are misdiagnosed as having anxiety or depression as myths prevail even in the medical community
Why women bear the brunt of misdiagnosis
Girls are half as likely as boys to be diagnosed correctly as having ADHD, show studies
At these international marathons, it's ready, steady, swig
Can running and drinking go together? From France to Scotland, here are five races where running is a merry party
Indian IT firms should brace for Trump's second term
Restrictive visa, trade and other policies under Trump 2.0 may force a review of their US-centric business models
Freebies don't offer a long-term solution but let us not ban them
Keeping citizens dependent on handouts is not fiscally sustainable. India needs a transparent framework to regulate them
Is Nvidia's chief dreaming of selling us R2-D2-like robots?
It may turn out to be a good bet if the chip-maker keeps its risks low
Two ways the EPFO can get itself an image boost
India's state-run retirement fund would do itself a favour by resolving its high level of claim rejections and speeding up interest payments. Its digital makeover should signal efficiency
Forex card vs debit card: How to lower cross-border markup fees
Unlike debit cards, forex cards are not linked to your bank account, limiting your exposure to fraud and theft
India must reassess its rejection of the RCEP trade bloc
Joining it can work in our favour as global trade barriers get reshaped and value chains are forged
Armed hostility between Israel and Iran is very likely to escalate
Israel senses a high-risk high-return chance to reshape West Asia that Trump might green-light