Domino's gets brand refresh in India

Jubilant Food Works Ltd, which operates master franchise rights from Domino's Pizza in India, has announced a brand refresh for its flagship pizza brand that involves upgrading hundreds of pizza stores, apart from new packaging and a marketing campaign as the company hopes to get more consumers to choose pizza over local food.

"India is a $50-billion food services market; pizza is only a $1-billion market. Our job is to gain share from dosa-sambar, vada pav, samosa, etc. We want pizza to be at the front-and centre in consumers' minds and gain that mindshare.

within the category," Sameer Khetarpal, managing director and chief executive officer of Jubilant FoodWorks Limited, said at the company's head office in Noida.

"Second is our store infrastructure, third is boxes that go to millions of homes. The fourth aspect is the uniforms of our delivery riders and the bikes. You will see this brand come alive in a 360-degree manner across these components," he said.