When an e-commerce company was looking to hire local brand ambassadors for Diwali promotions in north and central India, the contracts had a curious clause: The ambassadors would be prohibited from making any political statements that could hurt people’s sentiments and bring disrepute to the company. The celebrities would also be liable for any revenue loss due to such statements, said a lawyer who was involved in the negotiations.
Many e-commerce companies have begun to impose stricter conditions on celebrities and influencers endorsing their brands to prevent potential harm from their comments on sensitive matters, people aware of the matter said.
Contracts often feature a clause that if the actions of the celebrity adversely impact the company, it will have the power to claim damages from the brand ambassador.
この記事は Mint Mumbai の November 08, 2023 版に掲載されています。
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この記事は Mint Mumbai の November 08, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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