Deep in South Korea's hinterlands lies a perfect replica of 1900s Seoul: welcome to Sunshine Land, the latest K-drama theme park to cash in on booming K-culture tourism.
Fans of K-pop mega group BTS have long flocked to the South to see sites associated with the boy band, from the dorms where they slept as trainees to recent music video shoot locations.
But as the popularity of South Korean drama has soared overseas-it is the most-viewed non-English content on Netflix, the platform's data shows-more and more tourists are planning trips around their favourite shows.
The idea that foreign tourists would pay good money and drive hundreds of miles out of the capital Seoul to see a K-drama set seemed "crazy" to tour guide Sophy Yoon until she saw one of her guests break down in tears at Sunshine Land.
"At that moment, it hit me: For me, it was just a studio, but for them, it was something much more," she said.
Preserved from the set of popular 2018 historical series Mr Sunshine, the location in Nonsan, 170 kilometres from Seoul, is replete with painstaking replicas of everything from a turn-of-the-century tram to South Korea's most famous Buddhist bell.
この記事は Mint Mumbai の November 22, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Mint Mumbai の November 22, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
World Bank calls for reforming skills training in India
India must make a coordinated effort to reform and rebrand vocational skill training, besides aligning education with the job market, to leverage its demographic advantage to meet the $5-trillion target for its economy, the World Bank said.
FCPA cases take long to conclude after indictment
For investors keen to know the fate of billionaire Gautam Adani's indictment by US authorities, the watchword is patience.
Short-covering, relief rally add ₹7.27 trillion wealth
Markets up 2.39% to hit the highest in six months, a day after Adani's indictment
Wetter monsoon slows pace of adding new transmission lines
India's addition of new power transmission lines fell by half over a year earlier in the April-October period as a wetter-than-usual monsoon slowed work.
COP29's $1.3 tn fund plan disappoints Global South
The 29th edition of the UN climate change conference in Azerbaijan emerged from a deadlock with an annual climate finance goal of $1.3 trillion for developing countries, much to the disappointment of the Global South.
Jaguar rebrand is pink, diverse and doesn't feature any cars
Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market.
Services up as manufacturing slows in Nov
The HSBC Flash India Services PMI was at 59.2 in Nov from 58.5 in Oct; manufacturing PMI fell slightly from 60.4 to 60.2
MSMED may protect medium firms too
The Centre may consider including medium enterprises for the protection granted under MSME Development (MSMED) Act, 2006, to resolve payment disputes.
Europe boosts Indian textile exports in FY25
Demand for Indian handloom, apparel partly fuelled by Bangladesh crisis
RBI nudges banks to cut speculative bet in rupee
The Indian central bank, in a rare move, instructed some banks to cut their long positions on the dollar-rupee pair on Friday, seeking to curb speculative positions with the currency at a record low, four bankers familiar with the development told Reuters.
