A 15% jump was seen in the second and third quarters of FY24, compared with the same period last year, and theatre owners say they are inching closer to pre-covid levels of in-cinema advertising. While southern markets were quicker to recover from the impact of pandemic, advertisers are now signing up long-term campaigns with theatre owners even in the north, with FMCG, consumer durables and financial services categories leading the surge.
この記事は Mint Mumbai の January 17, 2024 版に掲載されています。
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この記事は Mint Mumbai の January 17, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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