Here, Jio offers unlimited data at 10mbps and unlimited voice calls without bundling any over-the-top platforms. Further, it offers other plans to upgrade speed and entertainment.
“We see this as another sign of price aggression focused on acquisition and TAM (total addressable market) expansion for its fiber business," said analysts at J.P. Morgan India.
As of 31 December, Jio’s subscribers in the wired broadband segment stood at 7.65 million, giving it a market share of 24%. Note that the launch of the new plan comes just ahead of the start of the Indian Premier League where RIL owns digital streaming rights of the sporting event.
“In our view, Jio is looking to replicate its mobile strategy of facilitating transition at very low cost," said analysts at BofA Securities in a report on 27 March. Recall that in the mobile market, customers initially used Jio as a secondary SIM and over a period, many shifted to Jio as their primary SIM.
この記事は Mint Mumbai の March 30, 2023 版に掲載されています。
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この記事は Mint Mumbai の March 30, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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