MakeMyTrip advt draws social media ire
Mint Mumbai|October 16, 2023
An attempt by online travel agent MakeMyTrip to cash in on the excitement around Saturday's India-Pakistan cricket match attracted criticism, with many users calling its print advertisement insensitive and in poor taste.
- Varuni Khosla
MakeMyTrip advt draws social media ire

The ad for MakeMyTrip's homestays and villas business 'invited' travellers from Pakistan to use its services with discount codes if Pakistan lost by a certain number of runs on its ICC Men's Cricket World Cup clash with India in Ahmedabad.

What was perhaps intended as a joke prompted many users on social media platforms like LinkedIn and 'X' to call it insensitive and full of racial tonalities.

この蚘事は Mint Mumbai の October 16, 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Mint Mumbai の October 16, 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

MINT MUMBAIのその他の蚘事すべお衚瀺
Cement firms wage war on costs as competition soars
Mint Mumbai

Cement firms wage war on costs as competition soars

India's cement makers who once flexed their pricing muscles are caught in a bruising price war, eroding margins at a time of rising demand.

time-read
3 分  |
November 16, 2024
Saudi Arabia doesn’t have enough money for its futuristic city
Mint Mumbai

Saudi Arabia doesn’t have enough money for its futuristic city

The giant futuristic planned city of Neom is proving a headache for Saudi Arabia. Costs are up, schedules are delayed, and in recent days the world’s largest construction project replaced its chief executive of six years.

time-read
4 分  |
November 16, 2024
EV adoption is a marathon, not a sprint: Audi India
Mint Mumbai

EV adoption is a marathon, not a sprint: Audi India

The slowdown in electric vehicle (EV) sales is temporary, and the industry will grow over time, Audi India head Balbir Singh Dhillon said, pointing to the need for extensive charging networks and supportive government policies.

time-read
2 分  |
November 16, 2024
India's trade gap with China soars in Apr-Oct
Mint Mumbai

India's trade gap with China soars in Apr-Oct

The country's green transition increases reliance on Chinese imports

time-read
2 分  |
November 16, 2024
14 nations eye India's generic drug model
Mint Mumbai

14 nations eye India's generic drug model

Countries will specify their requirements, with HLL and MEA coordinating with them for the pharma exports

time-read
1 min  |
November 16, 2024
India urges $1.3 tn annual climate grant
Mint Mumbai

India urges $1.3 tn annual climate grant

Intervening on behalf of like-minded developing countries (LMDCs), India said that developed countries need to commit to provide and mobilise at least $1.3 trillion every year in the New Collective Quantified Goal (NCQG) till 2030.

time-read
2 分  |
November 16, 2024
Over 600 mn cyberattacks daily, AI can secure devices
Mint Mumbai

Over 600 mn cyberattacks daily, AI can secure devices

Microsoft is developing a password-free authentication process to eliminate the risk of breaches

time-read
2 分  |
November 16, 2024
Small businesses ramping up cybersecurity, thanks to AI
Mint Mumbai

Small businesses ramping up cybersecurity, thanks to AI

Rising AI adoption is helping cybersecurity providers hike their marketable base in India

time-read
3 分  |
November 16, 2024
Mint Mumbai

SBI set to raise $1.25 bn, India's biggest bank loan of 2024

State Bank of India plans to borrow up to $1.25 billion, in what would be the largest dollar-denominated loan from the country's financial sector this year, said two people in the know.

time-read
1 min  |
November 16, 2024
Festival retail auto sales up 12%: Fada
Mint Mumbai

Festival retail auto sales up 12%: Fada

Festive period sales from 3 Oct to 13 Nov came in at about 4.3 mn units, compared to last year's 3.8 mn units

time-read
1 min  |
November 16, 2024