OTT players, lobby groups to address anti-tobacco rules

Reeling under pressure from the government to include anti-tobacco disclaimers across their content, the video streaming platforms are working with industry lobby groups to find amicable solutions to navigate the challenging guidelines.

- Lata Jha

 

A few OTT services have reached out to the IAMAI (Internet and Mobile Association of India), the IBDF (Indian Broadcasting and Digital Foundation) and the Producers Guild of India to make representations to the government.

The idea, one senior executive said, is to request that future titles may include such warnings instead of going back to content already made, a move that is similar to what feature films have done since 2012.