OTT superstars driving streaming platform decisions
Mint Mumbai|January 24, 2024
A handful of top OTT stars, who are now seen across premium web originals, have gained so much popularity over the past few years that streaming projects are being mounted on their names.
OTT superstars driving streaming platform decisions

Actors like Manoj Bajpayee, Shefali Shah, and Pankaj Tripathi not only make ₹3-4 crore per title, they are also seen as so bankable in the plateauing OTT ecosystem that platforms are willing to wait until they can come on board. However, industry experts warn a certain fatigue could set in, given that the same faces are seen across shows. According to media consulting firm Ormax, the list of most popular OTT actors in India between October and December of 2023 was led by Bajpayee and Tripathi.

この記事は Mint Mumbai の January 24, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Mint Mumbai の January 24, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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