OTTs struggle in telco partnerships despite revenue, reach
Mint Mumbai|May 02, 2023
Telecom partnerships, which generate 50-70% of overall revenues of OTT platforms, have failed to live up to expectations amid subscription pressure.
Lata Jha
OTTs struggle in telco partnerships despite revenue, reach

As a result, many services have adopted revenue-sharing models, particularly for smaller platforms that struggle to attract viewership. Payments are currently based on the number of views a specific content receives.

In a competitive scenario with high customer acquisition costs, OTT platforms have to offer significant discounts to be available on telco aggregators, limiting their revenues.

この記事は Mint Mumbai の May 02, 2023 版に掲載されています。

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この記事は Mint Mumbai の May 02, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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