The model's sales accounted for 4% of all smartphones sold in October, according to data from market researcher Counterpoint Research. Launched about 15 months ago, iPhone 13 has been one of the top sellers for Apple as well as in the overall smartphone market, analysts and retailers said.
iPhone 13 was the only premium-segment smartphone to figure in the top five devices sold in October-all other smartphones were priced below ₹15,000. Premium smartphones are those that are priced above ₹30,000. The sales ranking follows iPhone 13 topping smartphone shipments in the September quarter, according to Counterpoint.
To be sure, the iPhone 13, which currently retails at ₹64,900, was available at under ₹50,000 during the 2022 festive season sales period between the last week of September and October.
Despite a decline in India's smartphone market, Apple's sales have remained robust due to strong demand for premium devices such as the iPhone. This trend indicates a K-shaped economic recovery in India, where the wealthy are faring better than the poor, suggesting that the rich have been financially unaffected by the pandemic.
In fact, iPhone 13 was also the highest-selling smartphone in the first week of festive sales on e-commerce platforms Amazon and Flipkart, as well as in offline multi-brand retailers such as Croma and Vijay Sales.
この記事は Mint Mumbai の January 07, 2023 版に掲載されています。
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この記事は Mint Mumbai の January 07, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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