The advertising ecosystem in India is likely to see some overhaul with Amazon Prime Video set to launch an ad-supported tier and the merged JioStar entity dominating the market and commanding premium rates.
Industry experts said while monetization could be tough with the digital ad market yet to pay dividends and no one player hosting premium content across genres, smaller and regional language OTTs will be at a disadvantage as far as bargaining power goes.
この記事は Mint Mumbai の November 20, 2024 版に掲載されています。
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この記事は Mint Mumbai の November 20, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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