BeatXP, the direct-to-consumer (D2C) fitness-focused technology brand owned by Pristyn Care, is looking to raise $50-75 million, valuing it at around $400 million, said three people with knowledge of the plans.
"The idea is to hive it off and raise money on the books of BeatXP," the first person cited above said. Started in 2021, BeatXP sells fitness technology products such as wearable watches, massagers, earphones, and gym equipment, among others.
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