Shoppers' return spurs retail store makeovers

Retailers seek to compensate for lost time and capture visitors’ attention

- Suneera Tandon

H &M and Zara are among several large retailers in India revamping their mega stores to lure customers as the abatement of the pandemic leads to a resurgence of in-store shopping. The trend is not new as retailers tend to upgrade their stores every few years to keep up with changing trends. However, there is a renewed focus now on store upgrades as retailers seek to compensate for lost time and capture the attention of shoppers.

Many large retailers are currently undergoing store renovations. Brands such as United Colours of Benetton, Starbucks, and Lifestyle are also revamping their stores to create a more modern and welcoming shopping experience for customers.

For example, H&M recently upgraded its store in Saket, New Delhi after adding its H&M home collection to the outlet. The company claimed that the store, which first opened in 2015, now offers a new and elevated fashion experience to customers. The store’s new facade, lighting, and fixtures are designed to create a vibrant and welcoming atmosphere, said Yanira Ramirez, country sales manager, H&M India. Spread over 2,730 square metres and designed with the latest interior trends, the store at Select Citywalk offers a “modern, inspiring, and welcoming shopping experience", he said.