Media industry experts said that while local language services such as Hoichoi, Planet Marathi and ShemarooMe can never compete with the budgets and scale of Netflix, Prime Video, Disney+ Hotstar or JioCinema, this is a good time to bolster slates, and grab viewer eyeballs, especially with fiction programming.
After Sony Pictures Entertainment called off its merger with Zee Entertainment Enterprises, both are reviewing OTT (over the top or streaming) budgets. Amazon Prime Video takes long to approve projects, and has cancelled some of the 40 titles it had announced in April 2022, while Netflix is bullish on acquiring only big-budget theatrical films. Disney, on the other hand, has slowed ahead of a possible merger with Reliance Industries Ltd.
"This situation is an advantage for non-mainstream OTT platforms with the void (in terms of new content) having been created with impending consolidation in the industry.
この記事は Mint Mumbai の February 19, 2024 版に掲載されています。
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この記事は Mint Mumbai の February 19, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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