Star appeal, small towns lift demand for athleisure wear
Mint Mumbai|November 20, 2024
Jockey India opened its first physical retail store for athleisure wear in Kochi last month
- Sowmya Ramasubramanian
Star appeal, small towns lift demand for athleisure wear

Backing by celebrities and growing demand in small towns are bolstering the rise of athleisure brands in India, with startups such as actor Hrithik Roshan's HRX, XYXX, and Tego Fit leading the wave.

Athleisure, a combination of athletic and leisure wear, has moved from being simply a pandemic-led phenomenon to more of a lifestyle choice, industry executives said, betting that the trend will reshape the fashion industry.

この蚘事は Mint Mumbai の November 20, 2024 版に掲茉されおいたす。

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この蚘事は Mint Mumbai の November 20, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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