Companies have doled out crores of rupees as sponsorship money ahead of the league’s 16th edition, with Reliance Industries-owned Rise Worldwide alone facilitating 60-plus multi-team deals worth ₹400 crore, spanning beverages, digital collectables, and other traditional advertisers.
In all, the 10 franchises have locked sponsorship revenues worth around ₹800 crore, with teams earning ₹70-110 crore each. In total, more than 100 brands have signed deals this time, including 28 new brands.
Mumbai Indians signed up ₹100 crore in sponsorship revenue, while Chennai Super Kings will earn more than ₹90 crore. Both Royal Challengers Bangalore (RCB) and Delhi Capitals have closed sponsorships worth over ₹85 crore each.
この記事は Mint Mumbai の March 30, 2023 版に掲載されています。
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この記事は Mint Mumbai の March 30, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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