The platforms hope the change in strategy will keep audiences hooked for longer, and trim expenses at a time of pressure on advertising and subscriptions.
Going forward, some shows may have 30-50 episodes, but can go up to 100, and will be released in a staggered manner. Made with less popular faces, it will help control costs and improve viewer stickiness by keeping interests alive over a longer period of time. A lot of content will increasingly be free, supported by advertisements and follow the appointment viewing model, akin to TV serials airing at a particular time. Other than licensing inexpensive regional content, many services are also eyeing already-shot shows instead of commissioning and shooting from scratch.
Over the past few months, shows like The Night Manager (Disney+ Hotstar) and Happy Family Conditions Apply (Amazon Prime Video) dropped episodes in a staggered manner.
この記事は Mint Mumbai の April 13, 2023 版に掲載されています。
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この記事は Mint Mumbai の April 13, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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