Media experts said the strategy sets them apart in a market with intense competition, escalating costs and a relentless pursuit of talent and script development.
According to Asa Suehira, chief content officer of Crunchyroll, it is all about knowing what customers want—adventure, mystery or fun—and delivering it when they arrive. “We acquire series that we know fans in India will enjoy, and then we explore better ways to serve those fans across touchpoints, be it through local language dubs or maybe even through event experiences. Our success allows us to invest in anime production and the overall anime ecosystem, but it’s not a lever we utilize in marketing or publicly tout," Suehira said.
この記事は Mint Mumbai の October 02, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Mint Mumbai の October 02, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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