AIR INDIA PARTNERS WITH THE BICESTER COLLECTION TO OFFER SHOPPING AND DINING EXPERIENCES

As part of its Flying Returns loyalty program, Air India has partnered with The Bicester Collection, a designer outlet shopping center on the outskirts of Bicester, to offer customers reward points on shopping and dining experiences at The Bicester Collection’s nine open-air luxury shopping Villages in Western Europe, Air India said in a press release.

Flying Returns members can now collect 5 points for every GBP 4 or EUR 4 spent at any of The Bicester Collection’s villages in Europe, conveniently located an hour or less from major cities such as London, Paris, Frankfurt, Milan, Munich, Brussels, Dublin, Madrid, and Barcelona. To earn reward points, members simply need to present their Air India Flying Returns digital membership card along with their receipts at Concierge Services in the Villages.

Sunil Suresh, Head of Marketing, Loyalty, and Ecommerce at Air India, said, “This partnership aligns perfectly with our ongoing efforts to make the ‘reimagined’ Flying Returns a more robust and faster rewarding program. Adding The Bicester Collection to our rapidly growing network of ‘earn’ partners, we’re offering our loyal guests even more opportunities to accumulate points for the experiences they value.”