With workers at Swiggy's warehouses racing against the clock to fulfil orders within a mere 10 minutes, the company's distinctive orange-clad bikers can be seen navigating through the I of Mumbai, a revosweltering heat, delivering packed grocery orders with unparalleled efficiency. This frenetic pace is not just a result of operational rigor but is indicative of a larger shift in consumer behaviour and the retail landscape in India.
Swiggy's warehouses, strategically located across the country, aim to deliver a wide range of goods, from essentials like milk and bananas to specialized items like condoms and roses, within minutes. This business model, often termed as "quick commerce," is not only reshaping how Indians shop but also posing a formidable challenge to the traditional mom-and-pop stores that have long dominated the grocery trade in the country.
In a market where big supermarkets are relatively scarce and often confined to affluent neighborhoods or malls, Swiggy and its competitors, such as Zepto and Zomato's Blinkit, are capitalizing on the growing demand for fast and convenient delivery services. Leveraging technology and logistics infrastructure, these companies are catering to a new breed of consumers who prioritize speed and convenience in their shopping experience.
この記事は The Business Guardian の June 12, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The Business Guardian の June 12, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
CLEANLINESS DRIVE: OVER 75K VOLUNTEERS PARTICIPATE
In a significant boost to the nationwide Jan Andolan for Swachhata fortnight, over 75,000 volunteers joined Reliance's campaign at 4,100 locations to make a strong statement #WeCare4Swachhata.
GAIL, AM Green to set up renewable energy projects
PUNE GAIL (India) Limited has partnered with AM Green B.V. (AMG) to set up solar and wind hybrid renewable energy projects of up to 2.5GW in India, the state owened PSU said in a statement.
iSprout expands its footprint in Hyderabad
iSprout, one of the leading organizations in the managed office space industry further expanded its presence in Hyderabad by leasing an additional 1 million sq.ft. of premium workspace in SAS iTower, iSprout Tower at Minaas and Trendset Jayabheri Connect.
ARIS MAKES ITS DEBUT, BEGINNING AN ERA OF TRANSFORMATION IN ACADEMIC LANDSCAPE
The Association for Reinventing School Education (ARISE) makes its official debut in its new avatar, marking the outset of a new epoch and setting unprecedented benchmarks to facilitate transformation in the modern educational landscape.
Tech Mahindra sets up SMART Academy
Tech Mahindra Foundation, in collaboration with the Centre for Innovation and Entrepreneurship (CIE), Jamia Millia Islamia (JMI) and AT&T Global Network Services India Pvt.
Adani Group, Google join forces to advance clean energy goals
The Adani Group and Google announced a collaboration today aimed at advancing sustainability goals and boosting clean energy in India.
SC dismisses review petitions on taxation of mines
The Supreme Court has dismissed petitions seeking a review of its landmark 9-judge bench judgment, which affirmed that states possess the authority to levy taxes on mineral-bearing lands and clarified that royalties on extracted minerals do not constitute a tax.
COURT PLACES ASHISH PANDEY IN CBI CUSTODY
A court in Kolkata has recently placed Sandip Ghosh, the former principal of RG Kar Medical College and Hospital, and suspended police officer Abhijit Mondal in 14-days of judicial custody.
CJI reminds lawyer he's 'still in charge'
Chief Justice of India (CJI) DY Chandrachud, who is set to retire in November, reminded a lawyer on Thursday that he is \"still in charge\" despite his short remaining tenure.
KARNATAKA HC STAYS VERDICT CLASSIFYING OLA DRIVERS AS EMPLOYEES
The Karnataka High Court has temporarily stayed a ruling that classified the relationship between ANI Technologies Private Limited (Ola) and its drivers as that of employer-employee.