His tea brand, Yewale Amruttulya, has captivated Pune with its affordable, quality tea, offered in 550 outlets with an annual turnover of Rs 50 crore. Inspired by Prime Minister Narendra Modi's political strategies, Yewale positioned his tea as both accessible and aspirational.
In urban India, where handcrafted and specialty coffees dominate, Yewale Amruttulya fills a gap for hygienic, budget-friendly tea. Outlets are simple yet spotless, serving tea in white ceramic cups for Rs 10, with nothing on the menu over Rs 20. Navnath, along with his siblings-Ganesh, Mangesh, Nilesh, and Tejas-runs the business with a focus on maintaining affordable prices for all customers.
この記事は The Business Guardian の August 03, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The Business Guardian の August 03, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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