While many people long ago made up their mind between Donald Trump and Kamala Harris, a small percentage of the population is still grappling with their choice.
These voters "have a hard time deciding. They don't like to be rushed and they have equal disdain for both major presidential candidates," said Rich Thau, who heads a consultancy called Engagious.
Thau has been running focus groups in the seven battleground states that are likely to decide this November's presidential election - Pennsylvania, Michigan, Wisconsin, North Carolina, Georgia, Arizona and Nevada.
Everyone they recruit to take part is a swing voter - someone who voted for Republican Trump in 2016 and for Democrat Joe Biden in 2020.
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