The campaign, which encourages citizens to display the national flag at their homes, workplaces, and institutions, has evolved into a significant movement with far-reaching socio-economic impacts.
Govind Mohan, Secretary of the Ministry of Culture, which oversees the Har Ghar Tiranga Abhiyan, highlighted the initiative’s transformative effect on employment and industry and said that this initiative by PM Modi had led to the creation of job employment opportunities for women in the country.
“While it evolved into a large people’s movement, it also created new employment opportunities for thousands of women across the country. This initiative gave birth to an entirely new industry driven by women at the grassroots level, reducing reliance on large vendors. Today, Self-Help Groups (SHGs) have become the primary producers of the national flags,” Mohan said. Initially, meeting the overwhelming demand for flags posed a significant challenge, officials recalled.
この記事は The Daily Guardian の August 15, 2024 版に掲載されています。
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この記事は The Daily Guardian の August 15, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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