In 2024, advertising hit a turning point. Audiences became louder in demanding control over their data, regulators tightened their grip and brands faced a critical choice: adapt or lose trust. The message was clearârespect for privacy isn't just a legal necessity; it's a competitive edge.
2024's Wake-Up Call Brands that thrived in 2024 understood one thing: privacy is personal. Audiences expect transparency, opting in when it feels fair and opting out when it doesn't. They embraced platforms that asked for less and gave them moreâlike tailored recommendations without intrusive data grabs.
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Sena Man 5th Accused Held in Kurmi Killing
Dilip Wagaskar Is Accused of Participating in the Conspiracy That Led to Kurmi's Brutal Murder
Babus in graft cases yet to be suspended
At least 173 officials booked in corruption cases are yet to be placed under suspension, statistics from the Maharashtra Anti-Corruption Bureau (ACB) show.
BMC mulls attaching fine to societies' property tax
FIRE COMPLIANCE | Civic body considers drastic measure to force housing societies to comply with safety regulations
Can person of below average intelligence not be a mother: HC
The woman has been diagnosed with 'borderline intellectual disability', with an IQ of 75
Marathon Boy to Visit Ram Temple
An upper-kindergarten who ran all the way from Punjab and a man so rustic that he lives solely on cow milk are among the visitors to Ayodhya for the first anniversary of the Ram Temple consecration.
Shivling Vandalised at Unnao Temple
A Shivling at the historic Bileshwar Mahadev temple in Uttar Pradesh's Unnao district was found vandalised on Wednesday, sparking outrage among the locals.
Calcutta HC orders police protection for rape victim
A single-judge bench of the Calcutta High Court, on Wednesday, directed the state police to provide 24-hour protection to the woman, who had earlier this week approached the court accusing the local cops of a lackadaisical investigation into her complaint of gang-rape against three men, including a local Trinamool Congress leader.
SC Expresses Shock Over Bail Application Pending For 4 Yrs
The Supreme Court has expressed shock when it was told that the bail application of a murder accused has been pending before the Allahabad High Court for the past four years.
JD (U) targets Tejashwi after his attack on Nitish's Pragati Yatra
JD (U) national spokesperson Rajeev Ranjan Prasad on Wednesday fired a salvo at RJD leader Tejashwi Yadav for the latter's criticism of chief minister Nitish Kumar's ongoing 'Pragati Yatra,' alleging that Tejashwi was suffering from mental bankruptcy.
Transformer stolen, UP village in dark for weeks
Natives of Soraha village in Ughaiti area have been living without electricity for close to a month because of the theft of a 250 KVA power transformer.
